EduReviewerBlogHow to Become a Music Manager
Career Advice

How to Become a Music Manager

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Many people choose to become music managers or publicists to get into the entertainment and music industries while performing non-musical administrative tasks. An expert who manages artists is referred to as a music manager. A job as a music manager may be ideal for you if you enjoy music and have strong negotiating and people abilities.

A music publicist approaches journalists to request publicity and reviews for the artists and bands he represents. To become a music publicist, you need the ideal mix of education, personality, and musical enthusiasm.

The best possibilities for work for aspiring publicists may come from obtaining a bachelor’s degree in a relevant profession first. Other possibilities to get experience include internships or temporary jobs in the music business.

Keeping you charged ahead, this article will examine how to become a music publicist, including their typical job responsibilities and pay. Let’s go!

Can a Music Publicist get a Job Without a Degree?

In my own experience, obtaining the proper training is the first step in becoming a music publicist. Publicists for music typically have degrees in business, public relations, marketing, advertising, journalism, or communications. Before pursuing a master’s degree, you need first get a bachelor’s degree to develop your career.

Utilize internship opportunities to network with other publicists while still in school. A fantastic strategy to network is to go to local performances and interact with the students in the music program at your school. This can help you locate new customers.

There is no “music Publicist” degree, just related programs that will arm you with the necessary skills you need to manage an artist. Remember this when you ask how to become a music publicist without experience.

Best of all, music publicist roles are pretty lucrative. The average annual salary for music publicists is $46,866, or $22.53 per hour (May 2022).

Public relations professionals make an average of $26,500 per year at the entry level and $70,000 per year at the senior level. This large range is also influenced by talent, seniority, employer, and place.

Music publicists often ponder the effectiveness of resume builders vs. resume writing services. It’s vital to understand the differences and make an informed choice that suits your career trajectory.

Qualifications Needed to Become a Music Publicist

A publicist’s job is to ensure that their client or business is constantly depicted favorably in the media. Managing the company’s social media accounts and day-to-day media relations are among the responsibilities. Publicists also organize events, speaking engagements, interviews, and public appearances with the appropriate individuals. Publicists may be tasked with generating talk about new items to boost demand and sales.

To work as a publicist, you usually need a bachelor’s degree in public relations, business, communications, journalism, or English. Employers may demand a master’s degree in journalism or public relations for higher-level roles. It is also appreciated if you have previous expertise in the field as a publicist.

An outstanding publicist has the superior interpersonal skills necessary to forge effective relationships with external employees. Multitasking and effective time management are highly recognized abilities in the workplace. Publicists may need to sit, stand, and walk about for extended amounts of time due to the nature of their work; thus, flexibility in travel is essential.

For music publicists considering expanding their skillset, the idea of taking online classes while traveling could offer a dynamic and flexible way to learn new skills without compromising their love for exploration.

Other professional skills needed include;

  • Superior communication in both writing and speaking
  • Networking
  • Writing press releases
  • Social media management
  • Public speaking
  • Media Relations

How to Start a Career as a Music Publicist


Now, starting a career as a music publicist may not be easy if you have no prior experience; however, here are a few steps to go.

One key aspect to becoming a successful music publicist is learning to craft the best job descriptions for your resume. This skill not only showcases your capabilities but also positions you as a savvy industry professional.

Start With Taking a Course Online

It is easy to take a course online when trying to start a career as a music publicist. This affords you the opportunity of juggling your daily life and family obligations. The many benefits of online courses provide you the flexibility to learn wherever, whenever and however works best for you. And without having to attend classes physically, online learning gives you access to the best degree programs nationwide that may otherwise be unavailable or very inconvenient.

But if you’re unprepared, taking online classes might be very difficult. The courses may be a great substitute for traditional classroom instruction, provided you understand how to learn online effectively. You can look out for courses you can take on Udemy on how to become a music manager to start your career.

Build Your Client Base

One of the greatest methods to get started is to approach a nearby or emerging band whose music you like and inquire whether they have a publicist. If you meet the band in person, leave your card with them.

Include all your contact information after any email you send to the band. Once you have a stable clientele, ask them to recommend you to any other bands that might require a publicist.

Your journey to become a music publicist might prompt you to consider what jobs you can get with a Series 7. Understanding this license’s potential can broaden your career horizons.

 Build Your Network

Creating a network of connections in the media and public relations agencies may also be beneficial. After completing your schooling, you have the option of applying for a position at a public relations agency’s entry-level or attempting to work independently as a music publicist. Even if you want to work for yourself, you should be aware of other publicists so you may get advice from them on how to approach obscure journalists or periodicals.

When communicating with music critics, always be courteous. Describe the band you are supporting and yourself. Even in an email, avoid using a tone that is too informal. Always address a specific individual in your correspondence with a new magazine rather than the music department as a whole.

Be Intentional

An aspirant publicist needs a strong portfolio of press materials to get hired. A paid internship will provide relevant work experience, but you can also volunteer to write press releases for a local record label or other music groups.

A few schools and institutions also have student PR groups that offer networking benefits. Lesley advises newcomers to attend events and promote themselves. To avoid burning out early, you must be a music head (crazy with music). You should also;

  • Try to secure an internship with PR agencies, independent publicists, and record labels.
  • Create a list of media contacts you are familiar with and a solid portfolio of written press materials.
  • Network by going to concerts and PR and music industry group gatherings.
  • Stay abreast of trends in the music industry

Understanding current music business trends is crucial to becoming a music manager or publicist. According to the patterns they see, this might assist music management in locating new customers and signing musicians that they think will succeed. Music management could hunt for new country singers to represent, for instance, if they discover that the songs now enjoying the fastest-rising popularity tend to be of the country genre.

The internet is one of the finest resources for researching the music business since you can go through blog posts, articles, and other sources for the latest music news. Additionally, you may go straight to artists’ social media pages, where you can frequently find images and videos that will help you get to know them before expressing interest in representing them.

Talking with other businesspeople in the sector, such as other music managers or record producers, is a terrific method to keep informed about developments in the sector.

As a music publicist, your resume should effectively demonstrate the balance between being a doer vs achiever. Show potential employers you not only get things done but achieve outstanding results too.

Get Your Resume Ready

For a recruiter in any music agency to be interested in meeting you, your qualifications must be presented in your CV in a clear, succinct, and strategic manner. It should reflect your abilities, professional background, and assets. The purpose of the resume is to highlight your professional abilities while also demonstrating what an employer may expect from you.

Unexpected job chances might appear. A modernized resume is essential for a fruitful job search. Here are some suggestions for what to put on a resume and some dos and don’ts while writing one from our resume writing experts.

Some tips for getting your CV ready include;

  • Keep it straight to the point, no more than two pages
  • Tailor your resume to the role
  • Proofread properly for errors
  • Use correct information

Basic Requirements to Become a Music Publicist


According to Lesley Zimmerman, a music professional, to be a successful music publicist, “You must possess people skills and write effectively.” Having the ability to retain a lot of knowledge in your mind. Under pressure, maintain your composure. Strong writing and grammatical skills are crucial because many publicists compose their press kits.

Lesley asserts that “extroverted introverts or outgoing types do well” since a large part of a publicist’s work is establishing and keeping contact with the media.

It’s also crucial to be adaptable and have the ability to maintain composure in stressful circumstances because publicists frequently have to handle deadlines, last-minute interview requests or scheduling changes, and a diversity of personalities. It also helps to be enthusiastic about the music you’re promoting because publicists represent their clients.


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